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Business-People Pairing

How would it be like if our sales-person shared a few hours of his time acting as an observer on implementing a user story with one of the developers? What if our HR manager set aside a part of her Monday to watch a developer troubleshooting an application or setting up a deployment script?

If software development is at the core of a business (or even if it’s a support function), I would expect that such scheme can help shed a light on how the service is being delivered. It would make it easier for business people to understand what it means when a propeller-head say that “Story X would take Y days to implement” or that “a new release will be deployed to the production server”.

I can understand (and appreciate) that each party has his own value to add to the supply chain. But, sometimes that internal supply chain is taken for granted, and as days go by, everyone starts swimming in his own pond, forgetting that it takes a team effort to deliver quality service.

I’m not sure if such schemes (Business/Developer Pairing) are implemented, but, I would expect it being part of an operations management practice.

Anyone out there?

Posted in General, Professional.


2 Responses

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  1. sameh says

    Very good point.

    Many companies spend time and money to gather data about the customer needs. They know the value of getting the customer needs and they understand that they have to do effort to get those needs whether by questionnaires or observation or focus group. However, less companies realize that they have to do similar effort to allow the each department to understand the capabilities, constraints and problems of other departments.

    Following your example, if the sales person understand the developers capabilities….way of development…difficulties …he will not ask for impossible tasks.

    We can take it from another perspective. Each department is a supplier to other department while the other department is the customer. So, we have to know our customer and supplier. It is the same as we know the company customer needs and supplier capabilities.

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