Rocket Science

Obie Fernandez, the author of the now de facto Rails book, The Rails Way, have recently launched HashRocket, a Ruby on Rails consultancy with a unique business model:

Your application in 3 days or your money back

OK! That money-back part is of my imagination.

The reason I’m writing this is the “great” message on their homepage.

BUILDING A SUCCESSFUL WEB APPLICATION IS ROCKET SCIENCE

See the word “successful”? It’s a great marketing phrase that reflect how they perceive the value they give to their clients. Delivering a successful web application is indeed difficult, and HashRocket is conveying that message loud and clear.

Congratulations.